La Française des jeux wants to be the first local brand

For several years, the Française des jeux (FDJ) has been playing the diversification card. At the end of September, it announced the launch of “nirio”, a payment solution for settling daily bills» in the bar-tobacco-press network. The presentation was made during the 82e Congress of HLM, which was held in Lyon. Quite a symbol.

It will be possible to pay your water, gas, electricity, telephone bills and even your rent with social landlords in approved points of sale, argues the FDJ. A first agreement has been signed to this effect with Seqens, which manages a stock of 105,000 housing units in Île-de-France.

5 billion transactions per year

In 2020, a few months after its privatization and its stock market listing, the FDJ had already won the call for tenders launched by the General Directorate of Public Finance to pay taxes, fines or canteen and crèche costs directly in one of its points of sale. About 13,500 retailers, just under half, have received the green light from the Prudential Control and Resolution Authority (APCR) and processed more than 3.34 million transactions.

The company headed by Stéphane Pallez had won this contract against La Poste, highlighting its title of largest local network in France». It displays both very large hourly amplitudes and recognized know-how in the management of secure transactions (5 billion per year, or more than 1,000 operations per second at peak times).

In total, the second European lottery has 30,000 points of sale in 11,000 municipalities. A level that has remained more or less stable over the years, recalls the CEO, which is a challenge, in the context of desertification of the rural world.

An activity with a very marginal turnover

Thanks to the creation of new traffic in shops, everyone benefits from this diversification. Six million households, or approximately 20% of the French population, do not wish to use direct debit to pay their bills.underlines the company, whose turnover achieved on this activity remains however very marginal, to the point of not being published.

The FDJ thus supports its retailers, who are very keen on new activities, but also aims to “to become the leading collection and local payment network in France». In July, La Française des Jeux bought out two SMEs, Adstellam and Addition, which have developed management software for cafés-hotels-restaurants.

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