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Kanye West is set to potentially lose another major partnership

If you’re a fan of Kanye West’s Yeezy shoes, you better grab them while you can. Although Ye may have a new Yeezy collection with Adidas, the sportswear company would question their partnership with him due to his recent comments. According to CNBC, the company has placed the partnership “under review” after “repeated efforts to resolve the situation privately.” According to a company statement, Adidas, which has partnered with West since 2013, “will continue to co-manage the current product during this time.”

Ye’s sneaker and apparel lines with Gap and Adidas have been valued between $3.2 billion and $4.7 billion. However, West would have liked more creative control and considered opening his own stores. After a few controversial years, West recently ended his partnership with Gap, the company behind his latest clothing collections. “It’s time for me to go it alone,” he recently shared in an interview with Bloomberg. “No more business stands between me and the public. »

However, after the report emerged that Adidas was reconsidering its future with West, the Yeezy founder slammed the company on social media. “I am Adidas. Adidas… stole my designs. he claimed on Instagram. It looks like West is just happy to move on without any company backing him.



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