Forty years ago, Ikea landed in France with its flat packs from which the customer takes out furniture to assemble himself. A revolution that the Swedish brand wants to renew in the field of logistics, by launching delivery by the Seine – like what the Franprix distribution group is already doing for its Parisian stores.
Since Monday, December 12, 80% of Parisian customers have received their orders via the Seine and electric vehicles for the last mile – with the exception of residents of the 17e and 18e arrondissements, which continue to be delivered directly from the warehouse in Gennevilliers (Hauts-de-Seine). Stéphane Raison, Managing Director of Haropa Port, which brings together the ports of Le Havre, Rouen and Paris, is delighted: “Ikea is fulfilling our idea of making urban river logistics a reality. » An event “precursor” that he wants to see replicated by other companies.
Doubling of e-commerce
Since 2019, Ikea’s deliveries to Paris have been carried out from the Gennevilliers warehouse by trucks carrying 35 mobile containers of 18 m3 each day, i.e. some 12,000 vehicles crisscrossing the capital each year. Figures set to increase since e-commerce, which represented only 10% of turnover before the health crisis, has doubled. The Parisian clientele “has increased more than elsewhere”assures Émilie Carpes, project manager at Ikea France.
From now on, swap bodies specially developed by Box2Home, a company specializing in express delivery, assembly, installation and commissioning of bulky products, arrive by boat (three and a half to four hours of navigation) from Gennevilliers , where the orders are prepared. They go to the port of Bercy, from where they are charged on electric vehicles to the customers’ homes. Ready to leave from 7 am.
“This is a historic moment and a key marker in the logistics history of Paris”, enthuses Pierre Rabadan, deputy mayor, in charge of sports, the Olympic and Paralympic Games and the Seine.
Improve customer service
The project was imagined in 2014, but its implementation (1.6 million euros of investment at the start) only really started a year ago with several partners, including Haropa Port, Voies navigables de France, the City of Paris and the Île-de-France region.
In a context of heavy traffic, reducing the number of vehicles should enable the Swedish brand to improve customer service and meet deadlines, even if the delivery on D + 2 of items available on the Gennevilliers site remains unchanged. . From January 2023, some 450 Parisian customers will be delivered every day.
Fewer vehicles also means less congestion in the capital and less pollution. “Our goal is to reduce our environmental impact,” confirms Emma Recco, director of strategy, development and activity of Ikea France: river freight emits “up to five times less CO2 than the road for a ton transported”. In addition, this new organization reduces the number of kilometers traveled by truck between the Gennevilliers depot and Paris, approximately 300,000 km per year.
The Swedish brand is limiting river transport to customers in the capital, for the moment. While refusing to confirm an extension of the scope in the medium term, it does not rule out the option of extending the river link, thanks to the 72,000 m2 customer distribution center, which will be built for 120 million euros. in the port of Limay (Yvelines). It will be operational in 2026.
Source : BBN WORLD NEWS