Despite maintaining an empire largely backed by her social media following, which tops 330 million on Instagram alone, Kim Kardashian has experienced quite a few missteps in the promotional department. However, Eden Gillott — president of Gillott Communications, a strategy and crisis management firm — believes Kardashian’s brand is “strong enough to withstand this short-term PR volatility” for one key reason. “For most Kim supporters, the SEC investigation won’t phase them because it doesn’t impact them personally,” Gillott exclusively told Nicki Swift. “For the few crypto investors who were enticed to invest because of Kim’s endorsement and suffered significant losses, it’s a different story. That said, Gillott thinks Kardashian could losing potential partnerships with companies that fear “guilt by association”.
If the past is any indication, it sure looks like Kardashian’s brand is great at bouncing back from a scandal. In 2015, the FDA lambasted Kardashian for promoting a drug for morning sickness without listing possible side effects in detail, per DigiDay. And in 2016, the Federal Trade Commission launched an investigation into much of the Kardashian-Jenner clan for “undisclosed product placements” in posts, per Variety. Most recently, in September, Kardashian (along with Scott Disick) faced a $40 million class action lawsuit for allegedly entering her subscribers into a lottery that promised lavish prizes, all in an effort to harvest their data at the shadow, per TMZ. However, it doesn’t seem like anything, or anyone, is hitting her in the long run.